Grocery savings are calling

Everyday Mobile | Campaign 2024

Everyday Mobile is the only mobile plan that offers a 10% discount at Woolworths — savings that stack up on everything from family dinners and school lunches to cleaning supplies, and of course, fresh fruit and veg. With an offer this tasty, we needed to get people talking.

Enter the banana phone. The literal manifestation of our offer.

Launched in 2024, this campaign featured a series of social films, digital content, app placements, and in-store retail activations. Targeting Everyday Rewards members and Woolies shoppers, the campaign quickly made an impact, driving double-digit growth in both awareness and conversion.

You could say grocery discounts are calling.

🎬 Grantley Smith 📷 Jeremy Smart