Always on.

Dockers Smart 360 Flex Launch

We partnered with FCB to launch Smart 360 Flex khakis—and with them, a bold new brand platform: Dockers. Always On.

Designed for ultimate flexibility and freedom, these aren’t just khakis—they’re confidence you can wear. Our campaign tackled the questions on every guy’s mind and proved that the right pair of pants can change everything.

Always sharp. Always ready. Always on.

📷 Matthew Comer 🎬 Mike Young