Feels Like Christmas

Woolworths NZ | Christmas 2024

For Woolies’ first Christmas in New Zealand, we sparked the conversation with a simple question…what makes it feel like Christmas?

Is it the smell of a pine Christmas tree in the living room?
Hearing Mariah for the first time?
When the lights go up?
Nibbling a mince pie while a writing a letter to Santa?
Or the smell of salt in the air when you come together for a Christmas BBQ by the beach?

At the heart of it all was fresh food. The campaign brought to life the story of a little carrot farmer and launched Reindeer Carrots — fresh, seasonal treats for kids and Ruldolph— available in stores for the Christmas. This was amplified through out-of-home, social media, and in-store activations.

🎬 Zia Mandviwalla ✍️ Phil Leece