#StopDadPants

A Father’s Day social campaign that activated a nation.

We collaborated with the Red Tettemer O'Connell + Partners and legendary coaches Jim Harbaugh and Jon Gruden to create a Father's Day campaign with one mission: to rid the world of ill-fitting pants (aka "Dad Pants").

In just 3 days, the campaign sparked a national conversation, logged more than 1m YouTube views, trended on Facebook and Twitter and created more than a billion impressions.

Proving that yes, even khakis can go viral.