Dad Hustle.

Denizen® from Levi’s Global Campaign | 2019

Dad hustle is real.

Just ask any dad ever. It’s not easy juggling Cheerios, drop offs, working from home, ponytails, pimples. Don’t get us started on first dates. Dadding takes grit, stamina, dedication. It requires a certain kind of hustle. #dadhustle

Our Father’s Day campaign celebrated real dads of the brand in our digital, social and retail channels.

📷 Andrew Paynter