What’s in Hunters Pants?

Dockers Dugout Pants | 2016

Dockers Dugout Pants aren’t your average khaki. In fact, they’ve got more team spirit in their waistband alone than most pants have in both legs and all four pockets combined. They’re comfortable, classy, fun, and filled with surprising details that even the most die hard fan – or player – will appreciate.

Enter Hunter Pence. The man. The myth. The quirky, scooter-riding, sign-inspiring, renaissance right fielder who’s always got something important to say. And now, outfitted in Dockers new orange Dugout Pants, he’s got everyone asking the same question. Join us as we get to the bottom, err, unzip the inside scoop of everything going on inside Hunter’s new Dugout Pants.

Our campaign reached fans across multiple channels and activations, from social to digital, retail and experiential. We even had Giants mascot, Lou Seal, wear a custom pair during #OrangeFriday...(he asked us not to disclose his waist size.)

✍️ Rustie Kaster