Make your insurance count

Everyday Insurance from Woolworths | 2022-24

We’re for all the stuff that truly counts in life - your home, prized possessions and time with your pets and family. Not just during disasters or big occasions, but everyday moments.

And with real value like 10% off your Woolies shop once a month and points for your premium, we give our customers stuff that actually makes their life a bit better. It’s insurance that counts.

The campaign launched in 2023 and heralded the transition from Woolworths to Everyday Insurance across film, OOH, digital, social and in-store. In late 2024, the campaign continued with new characters and stories—delivering 70+ bespoke social assets to drive awareness and performance. The highlight? A full scale takeover activation of Flinder St Station in the heart of Melbourne, complete with custom category plushies to be won by dipping into the giant claw machine.

🎬 Matt Devine 📷 Jeremy Smart