Fresh Fuels Our Best
Woolworths | Australian Olympic & Paralympic Campaign 2024
What an incredible privilege to partner with Woolies, our Aussie athletes, and an entire village of creatives, producers, strats, and account teams to bring this campaign to life.
As the proud fresh food partner of the 2024 Olympic and Paralympic Games, we made sure this campaign was everywhere—every space, place, and touchpoint.
With fresh at the core, we adapted the campaign to suit each platform. From heartwarming athlete stories on film, to data-driven OOH updated every morning to reflect overnight results, to athlete takeovers in every Woolies store. Plus, our social campaign was led by a crop of Fresh Ambassadors—created entirely in-house—who cheered, coached, and commented on TikTok and Meta throughout the Games.
The results? We smashed awareness and engagement targets, saw double-digit gains in NPS and brand sentiment and took out the 2025 TikTok Ad Award for Greatest Brand Effectiveness Campaign. Plus, the campaign scored the #1 Aussie and #3 globally in System1’s TOP 10 creative effectiveness list.
📷 Simon Harsent 🎬 Glendyn Ivin
Fresh Fuels our Social Campaign
Winner 2025 TikTok Ad Award – Greatest Brand Effectiveness Campaign
Meet our Fresh Ambassadors who coached, cheered and commentated throughout the Olympics and Paralympic Games.
Content was created entirely in-house for TikTok and Meta, and featured scheduled and responsive posts based results and performance.
