#DadJam

Taye Diggs makes fatherhood look good.

Father’s Day is a big deal—for dads and Dockers—so we gave a shout out to all the guys who make this fatherhood thing look good. With a little help from Taye Diggs, of course.

Teaming up with agency partner Red Tettemer OConnell & Partners, we dropped the ultimate slow jam—a playful ode to the dad life, from diaper duty to daddy-daughter dates. With the #dadjam hashtag setting the vibe, the campaign racked up millions of views across social, digital, and earned media, celebrating ‘cool daddies’ everywhere.

Go on, get down with your dad self.