https://www.shelleyparsonscreative.com/date-my-brand daily 0.75 2025-08-17 https://www.shelleyparsonscreative.com/date-my-brand/date-my-brand-hello-8bjg7-a8fc5-y73ps-ppn7s-hepa4-y9yax-9ccpj monthly 0.5 2025-08-17 https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/b6803382-17aa-4c22-b402-745eb16e3147/Grok.png Date My Brand - Date My Brand: Grok - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelleyparsonscreative.com/date-my-brand/date-my-brand-hello-8bjg7-a8fc5-y73ps-ppn7s-hepa4-y9yax monthly 0.5 2025-08-17 https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/dbbd1bb7-93fd-4090-a25c-bf3f36ee5938/YOUTUBE.jpg Date My Brand - Date My Brand: YouTube - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelleyparsonscreative.com/date-my-brand/date-my-brand-hello-8bjg7-a8fc5-y73ps-ppn7s-hepa4 monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/1b2ec0b5-565a-44b5-b42a-41cdcd89c118/CHATGPT.png Date My Brand - Date My Brand: ChatGPT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelleyparsonscreative.com/date-my-brand/date-my-brand-hello-8bjg7-a8fc5-y73ps-ppn7s monthly 0.5 2025-06-15 https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/111248ea-9135-4a7c-937b-852bb1f2540f/u3677482543_A_wide_shot_of_1950s_style_poster_of_a_fun_dark_h_ec8cdd7b-5522-49b1-931a-ed8a38cb49d4_2.png Date My Brand - Date My Brand: Levi’s - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelleyparsonscreative.com/date-my-brand/date-my-brand-hello-8bjg7-a8fc5-y73ps monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/399e48a3-9d82-48d3-9e96-497f04cb9c53/u3677482543_Comic_book_pop_art_style._Front_view_of_a_brunett_55cbb3c7-f3aa-490e-9707-0e8fe623688d_0.png Date My Brand - Date My Brand: Peloton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelleyparsonscreative.com/date-my-brand/date-my-brand-hello-8bjg7-a8fc5 monthly 0.5 2025-05-26 https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/1747629587935-QGNRV8HEK7OF70344B6E/u3677482543_60s_Roy_Lichtenstein_art_style._Red_background._A_10fcd0c7-9061-4705-b820-bd06cfb6fb1a_1.jpg Date My Brand - Date My Brand: MAFS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelleyparsonscreative.com/date-my-brand/date-my-brand-hello-8bjg7 monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/1747295337084-WJD0X1KPD8EC6RQAEKDQ/u3677482543_Use_70s_screen_print_poster_art_style._A_woman_is_b0b83646-8a06-49a6-b602-129f683a0c4f_1.jpg Date My Brand - Date My Brand: Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelleyparsonscreative.com/date-my-brand/date-my-brand-hello monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/1747295205363-YQCFRNSA1ZOGN3BRPXLY/u3677482543_Use_early_2000s_art_style._A_woman_standing_on_a__2686ecc7-cce4-4b1a-9534-969b92402de9_1.png Date My Brand - Date My Brand: The Introduction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelleyparsonscreative.com/hello daily 0.75 2025-07-17 https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/1604261036928-PSBILLAJ1VLOM7Z8EVBC/SHELLEY_PARSONS.jpg Hello With a sneaker in both agency and brand worlds, I’ve spent over 20 years creating campaigns and experiences across the US, UK, and Australia. I’ve held senior roles at top agencies in San Francisco and New York, including DDB and Publicis, building brand love for global icons like Levi’s, Woolworths, J&J, Hershey’s, Heineken, P&G, Capital One, and General Mills. As ECD of Woolworths, I drove the brand’s digital and social evolution, securing the paid social business and delivering high-impact retail, seasonal, and brand campaigns. A career highlight? Leading the award-winning Paris 2024 Games campaign—featuring real-time, data-driven outdoor media and a fully in-house social campaign that nabbed a 2025 TikTok Ad Award. I also created brand love and loyalty for the Everyday Rewards portfolio, launching mobile, insurance, marketplace, and gifting in Australia—driving double-digit growth in membership and engagement. I then took the program across the Ditch, where the app shot to #1 in the New Zealand App Store and onboarded 1.7 million Kiwis in just days. Before Woolworths, I spent nearly a decade as Global Creative Director at Levi’s, shaping the brand’s vision across its portfolio. From packaging to photography, video to in-store experiences, and eCommerce to social, I led creation and execution. Our viral #StopDadPants campaign took on ill-fitting khakis, sparked global conversations, and racked up one billion impressions—proving even khakis can go viral. I thrive at the intersection of social, digital, and retail—the pace, the pivots, and the creative power that shapes culture. I’m all about simple ideas executed brilliantly, seeing the big picture without losing sight of the details. A 2024 AWARD judge and tutor, I’m driven by creativity, passion, and just the right amount of caffeine. shelleyparsonscreative@gmail.com https://www.shelleyparsonscreative.com/work daily 1.0 2025-07-17 https://www.shelleyparsonscreative.com/work/whatmovesyou-pan58 monthly 0.5 2025-03-11 https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/1733459650047-MMMOL208ERZAWIBJKQYD/ColPearse__Orange_4426_V4%2BLR.jpg Ads - Fresh Fuels Our Best https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/1f264ccf-bac4-48ab-8e35-860e67f346fe/OVwr-dt20240729124144501.png Ads - Fresh Fuels Our Best https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/0a31545d-69cc-43ee-8e5a-64e0f9b1db40/240422_WWSUP6701_GC_SH01_Mollie_0044_CROP.png Ads - Fresh Fuels Our Best https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/1733459421786-TES2NI3J9MQW2952YAGN/WWSUP6701_240409_Vanessa%2BLow_1397_V2.jpg Ads - Fresh Fuels Our Best https://images.squarespace-cdn.com/content/v1/5e5c2ecec22a9e0bda70dd4a/2e0e870e-dde4-489a-afeb-a1a85c180dc0/zV8r-dt20240804111206762.png Ads - 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